The connection between business value and communication may not be obvious at first. But when you think about the best companies and their ability to attract and retain the best people and customers, you’ll notice a common thread. High performance always follows powerful and effective communication.
Our guest today is Leslie Ungar, President of Electric Impulse Communications. In this episode Leslie shares her vast experience in coaching leaders to become expert communicators. If you want to move your agenda forward, you’ll need to be able to speak with clarity, confidence and conviction.
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Pick up any literature focused on marketing functions in the business world. A common theme is always the struggle between marketing teams and their age-old rivals, the sales squad. What keeps the individual links in the marketing sales value chain strong?