| Lessons Learned from a Tesla Experience: Not My Tesla 1. Disrupt the Dynamic To use the term showroom is a bit of an overstatement. At Tesla it is more of a small room with one car on display, one model only. “Salespeople” are not really selling and they aren’t on commission. There is no negotiating on price. You don’t have one person that you have the possibility to develop a relationship: each call, text or email will go to a different recipient. Lesson Learned: There are no “deals” or bonuses. There are no dials on the dashboard in front of you. You leave the car running when you get out of it. There is no key. Perhaps there are different ways that you can do business or different ways that your place of business can look. How can you disrupt your dynamic? |
| Lessons Learned from a Tesla Experience: Not My Tesla 1. Disrupt the Dynamic To use the term showroom is a bit of an overstatement. At Tesla it is more of a small room with one car on display, one model only. “Salespeople” are not really selling and they aren’t on commission. There is no negotiating on price. You don’t have one person that you have the possibility to develop a relationship: each call, text or email will go to a different recipient. Lesson Learned: There are no “deals” or bonuses. There are no dials on the dashboard in front of you. You leave the car running when you get out of it. There is no key. Perhaps there are different ways that you can do business or different ways that your place of business can look. How can you disrupt your dynamic? |
| 2. Charge Creatively This is how you begin the Tesla journey. You pay a $250 fee to reserve a car for a time in the distant future. When your name comes up, you can accept the car, get back in line for a car at another time or change your mind. You don’t get a refund and the $250 is not credited toward the purchase. Tesla comes in 5 colors. Red, blue and metallic are an additional fee. Lesson Learned: Many choices you don’t make at the time you order your car because the changes can be made on your car’s computer, which is the screen that looks like a large I-pad. Ohio charges more for your license plate since they won’t make gas tax on your Tesla. You can even research the least expensive times to charge your car at home. What ways can you be creative in your costs? |
| 3. Service Looks Different As you go through the process of making the purchase, there are many decisions the soon-to- be-owner needs to make. Do you want self-drive? Do you want Hula and Netflix? There is no hardbound handbook that you stuff in the glove compartment, to rarely open. Anything you don’t know or don’t remember you ask your car out loud: how do I? Lesson Learned: Let’s say that you order your car without self-drive. A month later you change your mind. Tesla makes the change remotely for you. You are out of town and use a Tesla charging station. Your credit card is automatically charged. Not necessarily better or worse, but different: How can your service look different? #tesla |
